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Internal Communication:

Communication is important in a business because it conveys messages from one person to another one or from one department to another. It also contributes to employee commitment and job satisfaction. Businesses with effective communication between employees have  high job satisfaction among employees. Good communication improves management/employee relations and relations between the business and the customer.

External communication:

A well-thought out communications plan not only defines the target audience, but also focuses on how to reach it effectively. It will allow you to manage your stakeholders, promote your company and increase your revenue.